Running a business, especially one without a digital presence is no longer feasible. Consumers use the internet for everything from product research to finding out where a business is located and operation hours. Even a simple, well-designed website can provide you with a competitive advantage in your sector, and if you sell things, your site can help you develop your business quickly and affordably.
A small company website is essential for informing your customers, explaining your value proposition, increasing brand awareness, and driving sales.
Here are our 5 steps to creating a website for your business
- Figure out what your website’s main goal is
A business website is typically used to provide basic information about your firm or as a straight e-commerce platform. Whether you are creating a simple website that talks a little about your company or a more complex e-commerce site, the most important thing you must do is state what your firm does – in straightforward terms – on the homepage. Customers shouldn’t have to dig around to see if your organization can meet their needs.
You have to consider your unique user experience and the path a user will take when they visit your site. Users should be able to quickly attain whatever your website’s primary objective or focus is, and the goal itself should be reinforced as users browse throughout your site.
- Choose a domain name
One of the most crucial aspects of any website is its domain name. It’s the link you’ll send to current and new customers, as well as promote on social media. As a result, it should be descriptive and simple to remember and write in. To avoid customer misunderstanding, keep it short and eliminate abbreviations, acronyms, and numerals if at all possible.
- Select a web hosting service
Every website requires a host – a server on which all of its data is kept and accessible to the public at all times. You’ll need to choose an external host because hosting your own website is likely too expensive for your small business.
You can choose one of two ways, depending on your budget. The less expensive choice, a shared web host, means you’ll be sharing a server with other websites. Dedicated hosting is more expensive, but it means you’ll have your own server and won’t have to compete with other websites for bandwidth. Web hosting is included in certain web builder platforms’ monthly prices.
- Put together your pages
A good website is more than just a page with text on it. Multiple pages dedicated to different areas of your business, such as a full catalogue of your products or services or a blog section for corporate updates, should be created. In terms of your overall website, make sure that each page contributes to the major aim of the site, has a clear purpose, and includes a call to action (e.g., “learn more,” “sign up,” “contact us” or “buy this”).
- Go over your website and test it before launching it
Make sure your site works in all major browsers, including Internet Explorer, Microsoft Edge, Firefox, Safari, and Chrome, before declaring that it is live on the web. Check graphics, links, and the format on each page and feature in each browser. This will take some time, but the effort you put in now will save you time in the future when visitors are unable to access particular functions.
Even the most basic website is preferable to none at all. If you’re a business owner who still doesn’t have a personal profile, now is the time to get one.
Here at Causeway Connect we can provide you with highly skilled web designers that do their job flawlessly and they’ll help you develop your first website.
Call us right now to see what kind of website we can build for you!