The greatest professional challenge of the 21st century is staying relevant. Closely followed by communication how relevant you are in that noisy, dynamic space where new meets now.
Luckily the Digital Marketing Course exists to help you stay relevant, today and for the rest of your career.


Of DMI Certified Members are currently employed


Were promoted after earning their Certification


Of DMI Certified Members are working at senior or management level

With This Certificate, you will learn:

  • How consumers think
  • How does your brand work on digital?
  • How to create a presence that people engage with
  • Social media as a new and terrific customer service channel
  • How to take charge of your brand narrative and respond to challenges
  • The digital mindset. A new way to achieve business goals
  • All kinds of tech tools and clever tactics to create, implement and measure effective digital campaigns


Foundations of Digital -A study of consumers’ behaviour and expectations in today’s fragmented, digital marketplace. Here we talk about digital touchpoints, digital disruption and transformation – and what this means for you.
Web and email - we look at key web concepts and terminology, how to create an online presence and what works for your brand. Also, online advertising and the magical art of digital conversion.
Social Media - We look at the bigger platforms including LinkedIn, Facebook, Twitter, Instagram and Snapchat and explore what each is best at, and how brands look, feel and behave differently across the platforms .Then, a look at social advertising and how it allows for pinpoint targeting.
The social customer service - You get tactics, techniques, approaches, best practices and a full bag of customer friendly digital tricks. Explore online complaints handling, reporting mechanisms, negative feedback and reviews. Social media gives you power to manage your brand like never before.
The challenges and risks - It’s all about some careful prep - risk mitigation (internal and external), data protection, contingency planning and readiness to respond. And all that important regulatory stuff – laws and guideline, GDPR, data security and collection.
The digital mindset - Data analytics and pinpoint targeting means you can create actionable business plans like never before. Here we look at S.M.A.R.T (Specific, Measurable, Achievable, Relevant, Timely) business goals and the importance of Key Performance Indicators (KPIs).
“Between the DMI ESSENTIALS management team, comprehensive learning content and weekly blogs on the Digital Marketing Institute website, I felt that my learning experience was very well supported overall.”
-Anna Moldovan, Google
“I had heard a lot of reviews from people in the industry about the benefits of being a DMI Member. Additionally, the chance to learn from the very tenured lecturers that they have on staff was the main draw for me.”
Kelly Herbst, Hubspot
DMI Certified Member Stories


But first comes The Test. The Test is punchy, focussed and dynamic. It happens via a screen . Questions come in different formats including text-based multiple choice; image-based multiple choice, matching and hot spot questions. We use the Pearson VUE test centre network which has over 5,200 centres in 180 countries.
You can take The Test anywhere in the world; everybody gets the same experience. It lasts 60 minutes, and afterwards you are never quite the same. You are a new kind of marketeer, a DMI Certified digital animal ready to thrive in the digital jungle. What’s more, your slick new DMI Certification works as a virtual passport. It looks sharp and is recognised at the door of all the best opportunities. That’s because it comes with true authority.

Leaderships and
Standards assured

Global Industry Advisory Champions