Welcome to our Blog

Welcome to the Causeway Connect Blog, where we share our thoughts and views around business outsourcing, process improvements, digital marketing and more.

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Business websites for absolute beginners

Business websites for absolute beginners Running a business, especially one without a digital presence is no longer feasible. Consumers use the internet for everything from product research to finding out where a business is located and operation hours. Even a simple, well-designed website can provide you with a competitive advantage in your sector, and if you sell things, your site can help you develop your business quickly and affordably. A small company website is essential for informing your customers, explaining your value proposition, increasing brand awareness, and driving sales. Here are our 5 steps to creating a website for your business Figure out what your website’s main goal is A business website is typically used to provide basic information about

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Blog of the Month – What is Web Hosting?

Blog of the Month What is Web Hosting? Blog of the Month What is Web Hosting? Setting up your new business can be a fun and exciting task. There’s lots to think about including branding, social media set up, QR codes and web design. In today’s digital era, every business needs a website, and every website needs to be hosted. A ‘web hosting service’ is a type of internet hosting service that allows individuals and organisations to make their website accessible to all online. Website hosting is the network environment in which website data and files are stored so that it can be found on the internet. In other words, hosting is responsible for ensuring access for the entire public to

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Why North Macedonia is the Next Big Outsourcing location 

Why North Macedonia is the Next Big Outsourcing location North Macedonia is a land-locked country settled in the heart of South-Eastern Europe. Due to several key factors, it’s fast becoming a hub for UK companies looking to get ahead of the ‘outsourcing curve’. But what is outsourcing?   Outsourcing is the process in which a company or a business shifts the operations, service or any other business task to a partner or 3rd party. This is naturally a big decision for any company, with lots of questions and potential pitfalls, so companies must choose wisely when deciding who to partner with. There are several reasons as to why companies outsource, mainly to improve cost efficiencies, improve processes and achieve low cost growth. Below is the top 5 reasons North Macedonia is fast becoming the new kid on the

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What’s The Difference Between Offshoring And Outsourcing?

What’s The Difference Between Offshoring And Outsourcing? Words like Offshoring and Outsourcing are often mistakenly put together in the same context. But the truth of the matter is that they are vastly different and have different applications and executions.  In this article, we are going to explore the meaning behind Offshoring and Outsourcing, the pros, and cons of implementing them, and of course the risks.  First and foremost, what is the difference between Offshoring and Outsourcing?  According to InvidGroup.com, Offshoring is a precise and calculated geographical business activity. Activity that plenty of modern-day businesses use in order to internationally obtain services, products or gain economical efficiencies . So, when a business offshores its operations to another country, that business or a company shifts the entire operation of the business

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The Big Debate, Growth VS Scale… And Why To Focus on Scale

The Big Debate, Growth VS Scale… And Why To Focus on Scale How often do you hear buzzwords like scalability and accelerated growth in recent years? They are often referred to as synonymous terms when discussing the common business goals. However, the truth is that although they do share similarities, they are also vastly different. But which one of these two goals is better to focus on?   Before we jump into the details of growth and scaling, it is best to differentiate these two terms. In simple terms, scale is the process of a business increasing its revenue without the costs rising at the same rate. So, it comes to down margin and profitability. Growth is of course, important and a great sign the business

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The influence of automation on the finance industry

The influence of automation on the finance industry Often when discussing automation of processes, a 2020 version of R2D2 pops up in my head working alongside our finance manager. Of course, as much as it would be fun for the future to look like that, at the moment the robots can be discarded from that scenario. But as we are facing challenges and viruses of biblical proportions with ‘’remote work’’ as our ‘’saviour’, we must admit that times they are a-changing. In a recent article by Deloitte, ‘’The Robots are Coming’’ a suggestion is made that automation can have immense strategic value to the financial services.When it comes to shared services and finance, us being the pros at it, can

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A Marketing Team Without an Office

A Marketing Team Without an Office The dawn of the marketeers. Despite fear, uncertainty and isolation, there is one other mechanism that was brought forth along with theCOVID-19. The dawn of the marketeers. Long before the virus of ‘’biblical proportions,’’ marketing teams were viewed by many as the underdogs of the company that always prevail. Hence, it is safe to say marketing aficionados are and will be the ones that survive this‘’great flood’’? Creative by nature and always restless and inventive, a marketing person never really accepted their regular office as a ‘’natural habitat’’. Industries just made it seem so. A cubicle, a monitor and a designated lunch break never really did marketing teams much of a favour. Some might indulge themselves

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Low Code Development- An intro to the future of software development

Low Code Development- An intro to the future of software development Let’s dig deep into the future of software. What exactly is Low code and how it can affect your business, whether you are dealing with the HR and Finance, Digital Marketing or Sales industries?Low-code enables developers of varying experience levels to create applications for web and mobile, using drag-and-drop components and model-driven logic through a graphic user interface. Low-code platforms enable non-technical developers to write code while still supporting professional developers by abstracting tedious plumbing and infrastructure tasks required in application development. Some of the technologies like IoT, AI, machine learning, and blockchain following a test and learn approach, which means that Low-Code makes exploring and integrating next-generation technologies accessible

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