Face it - everyone is on social media nowadays. By some estimates, by 2021 3.1 billion people will be present on at least one social media platform. So, it comes as no surprise that companies have been focusing their digital marketing mainly on social media. This year was a year of many changes in how SMM is done - so let’s look at the Top 5 social media marketing trends of 2019.
Organic Reach is Diminishing
This isn’t something new, as it’s been happening for years, but it’s now more important and visible than ever. As the social media platform is growing, it’s prioritising paid reach vs organic reach. So, what can you do about this? Well, there are only two things you can do. Firstly, try and make quality content that your followers will engage with. Secondly, try and incorporate paid advertising into your social media as much as possible. With Facebook moving more and more towards monetisation of its network, the future will definitely be paid social media content.
Produce Quality Content
As we briefly mentioned earlier, if you’re running a tight budget then the best way to reach as many people as possible is to produce quality content for your social media. Even though Facebook’s algorithm gets changed regularly, you can’t go wrong with good content. They will always draw more reactions from your followers and bring in new ones as well. But, what exactly do we mean by quality content?
Video is the New Black
Quality content is a very broad term, but one sure-fire way of getting high audience engagement rates is through video. Video has been one of the most produced types of content by organisations in the past year. If you’re asking yourself why video is so engaging, the answer is much simpler than you think. Think about it, it’s much easier to watch someone explain something rather than reading a text on the same topic. As humans, we’re visual creatures, so this visual-based trend should come as no surprise.
Short Videos Are On The Rise
As we mentioned in the previous part, video content is king. But, it’s a specific sort of video that’s been on the rise. Ever since the introduction of Snapchat and then Instagram Stories, pretty much every social platform started to incorporate some sort of short video content. This is a very powerful tool because pretty much everyone has the time (and attention span) to look at a short video and take in a bite-sized piece of information. And it’s also a great way to advertise your products on social media!
Last but not least, speaking about video, we cannot not mention live streaming. It’s a great way to boost your audience engagement and interaction. This is because people can see what’s happening behind the scenes, you can hold a Q&A session, and it gives the audience a more personal, human, approach by putting a face behind all of those social media posts. If you’ve never done live streaming, 2019 is the year to start doing exactly this.
These were our five most favourite social media trends of 2019. There are many more that we didn’t get the chance to explain - guess we’ll just have to put them all in a short video or podcast! If you’re interested in finding out more about the latest trends in digital marketing - check out our other blog posts. There’s a whole variety of content there for you to enjoy.