If you've ever worked in marketing or written blog posts for a living, you know just how serious a writer's block can be. This is why today I'd like to share my process behind writing a killer blog post. The reality is that there are times when you are given a topic that you don't really know much about, or it's just one of those topics that there isn't that much to write about. These are the times you need to get creative with your writing and persevere push through the limitations of the topic or your writer's block. So, how exactly do you do this?
Well, first of all, I'd like to start off by saying that each individual is different, and has a different way/style of writing. What works for me might not work for you, and vice versa. But, I think you'll be able to use at least some of these suggestions when writing your next blog post.
Analyse the Topic
The first thing I always do when writing a new blog post is to sit down and analyse the topic. Am I knowledgeable enough about the subject at hand, or do I need to do some beforehand research? This helps with setting a timeline as to when the blog will be finished. Some topics might need you to dive deep into the topic, and for others, a quick half-hour read is more than enough.
Select the Info
After I have all of the necessary information on the topic, it's time to select what exactly will go into the blog post. Because no one wants to spend more than a few minutes reading the text, you want to select the most important bits of information to go into the post. That is unless you're writing a detailed analysis, in which case the longer & more detailed the better.
What's Interesting for the Reader
So, you've chosen your topic and exactly which points you want your blog posts to feature, now what? Well, now you write the blog post, duh. Just kidding it's a bit more complex than this. This part might just be the hardest of all, because a lot of the times, my personal experience is that I just don't know where to start. The way I get around this is I try to think of the topic as a whole, and put myself in the shoes of the reader and think about what they would find interesting about it. Obviously, you can never be 100% sure that what you're writing will interest the person reading it. But, after writing and reading enough blog posts you start to get a sense of what's good and what's not.
Outline & Finishing Touches
Once I know exactly what my main points are for the text, I write all of them as bullet points and write the outline from there. Once the outline is done, I write the additional text in the points and finish the first draft of the text. I give it a quick read, fix/improve anything that needs improvement and leave it be for half an hour. After that, I go back with a clear head and read through the text once more and see if there's anything I missed or if there are any final changes that need to be done. Once I've finished editing the last bits, the text is up and ready to go.
And of course, I can't write a blog post like this without giving my favourite browser plugin an honourable mention. If you do any sort of writing and aren't using Grammarly, what are you waiting for?! It's a free and easy-to-use plugin available for all major web browsers and it not only helps you with spelling and grammar but it also highlights parts of the text where you can improve its clarity.
So, this is my usual go-to routine when writing a blog post. As I said, each writer is different and these tips may or may not work for you. So, try them out and see whether it yields any results. Chances are you just might find writing blog posts much easier and more enjoyable by following some of my tips. But, you'll never know unless you try!