Today’s technology such as social media, artificial intelligence, endless opportunities for online shopping, gaming, changing careers overnight can bring up a lot of questions in your head regarding the actual meaning of things and personal choices. How did I contribute to the society I live in and what I can do in the future? Questions that trigger tons of emotional distress in the young adults, part of it is represented as anxiety, depression and emotional instability.
In a world where you have more than one thousand opportunities, you can easily end up empty-handed. The endless choice as a factor is the main reason for today’s society problem, called
“The satisfaction problem”.
Let’s take a look at social media for an example. Each day we spent approximately around 2-3 hours of our daily lives just to scroll up and down and check up on other people’s daily activities, their outfits, their taste in food, music, movies and vacation choices.
People that are part of the industry and use these platforms to promote the services and products they’re offering don’t see a problem here, only a benefit at the end of the month.
But how do ordinary people benefit from these social platforms? Well, this is where the real problem pops up. Nowadays, young people and especially young teenagers tend to identify with other people, celebrities by coping other styles, life ideology or are triggered to live a fast-paced life by comparing themselves to someone else which often can bring to unsatisfaction. And due to the fast-paced world, we live in, we’re hungry for stimulus and every day we occupy ourselves with different subjects. Whether we see them on social media or someone kindly informs us, at the end of the day we are all infected with the Unsatisfaction virus.
Can we differ satisfaction from loyalty?
Businesses that sell products or offer services need to know the difference between customer satisfaction and customer loyalty. Customer satisfaction is a measurement of customer attitudes toward the products and services of a company. Customer loyalty, on the other hand, can be defined differently. It consists of loyalty behaviour, which is the act of customers making repeat purchases of current brands rather than choosing competitor brands. At times, customers can display loyalty behaviour without having loyalty attitudes. And sometimes customers show loyalty attitudes without having any loyalty behaviour.
How to keep the loyalty rates up in such dynamic times filled with a click away services and products.
We give you a short HOW TO on - Building long-lasting relationships with customers
- Give every customer the same excellent treatment as you would like to receive yourself
- Keep measuring your customer’s satisfaction and listen to their feedback
- Know the right way to survey your customers and follow their interests
- Keep an eye on what customers talk about you on social media or shared network channels